Gleac is a SAAS company that helps people and employees develop soft skills to advance in their careers, in education, and in their interpersonal skills. AI machine-learning and patented software matches users with personal and highly-acclaimed mentors with real linkedin profiles to gain live feedback and mentorship.
They required a brand refresh and solidified design system to really launch the brand forward and create consistency throughout their collateral.
In this project, I created the brand identity system, brand guidelines, UX/UI elements for the app + dashboard, created branded collateral + templates, and designed their new website.
Gleac is all about soft skills so every element of the branding is rounded, soft + light, clean and friendly. The sleek business cards are finishes with a soft-touch material, with a design that imitates a friendly chat dialogue and are in a profile orientation to give you the feel of holding a phone and being on an app.