About
Professional is the floor. I design brands that walk in and change the room.
I've spent over ten years building brands as systems for startups, agencies and global companies, from ground zero to rebrands. More than a hundred brands across industries and continents, carrying product launches, rebrands and funding rounds, including clients who have raised £50M+. I'm strongest where brand, digital and storytelling meet: identity, design systems, decks, campaigns, product UI, and the websites I design and build. I studied business before design, so I hold both truths at once: the work has to be beautiful, and it has to perform.
UX/UI – Visual Identity– Editorial – Digital Design
Creative Branding– Packaging – Website - Strategy – Photography – Media
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/ OUR PROCESS
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Discovery
Your slot is booked and the work begins. A focused, strategic kickoff discussing the business, your ambitions, and your worries. We have a high-level conversation about your goals, your market and positioning, the rooms you walk into and who has to believe you. This becomes the foundation of for everything I create so every decision is rooted in strategy.
/ STRATEGIC FOUNDATION
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Moodboard
Before I design anything, I map the world your brand lives in. That research becomes a refined visual moodboard for creative direction, so we can align on where the brand is going before a single thing is designed.
/ RESEARCH
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Exploration
This is where I get to the drawing board and push every idea onto the artboard. I explore the brand across different pieces of collateral, not just the mark, so I know it translates everywhere it has to live and holds together as one system rather than one logo. I assess what works and what doesn't, and send you a concept to preview.
/ CREATIVITY
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Production
The making. Identity, web, or deliverables. I refine every visual and develop the concept until it becomes an entity of its own. Identity, design system, motion, materials and web, all designed and directed by me, built to be used across every touchpoint rather than framed in a document nobody opens.
/ REFINEMENT
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Review
Concepts and drafts come to you for review. Every project includes two rounds of revisions by default to sharpen the work and talk through preferences. Focused refinement based on your feedback: precise, not endless.
/ FEEDBACK
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Delivery
Everything packaged and organised for use. Guidance is provided or using the new assets and templates, and I can provide strategic guidance for rolling out the brand. Support can be provided for redesigning or creating collateral across digital, print and internal touchpoints. Embedded fractional partnership is available if you choose to move into a retainer engagement.
/ COMPLETION
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